Selling sickness.

نویسنده

Ian Hammond

چکیده

Imagine that you are the chief executive of a large pharmaceutical firm seeking innovative ways to increase sales. You realize that physicians prescribe drugs only to the sick and that there is a vast untapped market of well persons who are potential customers. Reaching them would require broadening the boundaries of illness so that healthy people could be redefined as patients in need of drug therapy for their new ailments. This would necessitate coopting physicians, to whom we give the authority to define illness, to act as advocates for the pharmaceutical industry rather than for the public. Impossible, you say?

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